Sharon Fleming
Marketing & Business Management Consultant at Various
Inver Grove Heights, MN
➢ Developed and implemented a marketing communications department, focused on creating collateral and image, reinforcing the brand, and trade show/event options, while managing the department budget and creating and launching the strategic plan
➢ Created and launched new incentive program for Distributor, Division and Channel Sales organizations
➢ Identified and secured new sales opportunities, by partnering with new and existing clients (typically 25 clients) to achieve their annual goals, which resulted in a 23% sales increase
➢ Researched, developed, and implemented Strategic Business Plan, focused on 15% projected sales increase, which resulted in an 18% annual growth rate
➢ Experience in various markets, such as Aerospace, Automotive, Printing, Monument, Industrial, Consumer, Manufacturing, along with several others.
Work Experience
Marketing & Business Management Consultant
January 2010 to Present
managing multiple, simultaneous project schedules working collaboratively with internal and external resources.
• Business Projects: Sales Leads Reports
• Marketing Projects: Strategic Business Plan, Competitive Analysis, Collateral creation, Brand Management
• HR Generalist Project: evaluated and researched Job Descriptions and Salaries (compared current salary and future increases and identified future positions/promotional opportunities)
• Project Management :
Three key account website projects: industrial product, paper supplier, and retail sales
Established time lines, reported to account teams and managed the internal and external
resources, while being focused on deadlines, budget and cost management and learning
Content Management
Marketing Student
September 2009 to June 2011
Completed BS Degree in Marketing
Marketing & Product Manager/Distribution Services Manager
2007 to 2009
Designer and manufacturer of high volume, high ticket, advanced digital print solutions
• Led cross-functional team to implement customer changeover to self- maintenance in 8 customer facilities in North America, reducing customer operational costs by 22%, while meeting corporate goals and objectives
• Created and introduced new corporate "Zero Errors Target" program, providing measurement reports and tools, baseline statistics and a guideline for personal improvement goals
• Managed and executed $5.4 million Safety Stock Order (Continuity Project) on time and within budget
• Directed and executed corporate open-house display, while partnering with 5 industry leaders to demonstrate fully operational production line, and meeting established budget
• Redesigned and re-launched web site, under budget, realizing a 52% cost savings
Account Executive/Marketing
2005 to 2007
Full service exhibition marketing agency
• Coordinated and executed 128 annual trade shows, including modifying or creating new booths
• Created and presented new Custom Rental Catalog to key corporate client implementing new pricing strategy
• Coordinated tactical execution of client projects, focused on trade shows, events, etc., while continuing to strengthen their brand throughout their booth property
Marketing Director
2003 to 2005
Worldwide manufacture and sales of pressure sensitive adhesive roll material
• Produced and published two Solution Guides, focused on pricing strategies for specific product lines
• Redesigned and populated Web Site to focus on branding, product availability for specific markets and collateral availability
• Analyzed and implemented pricing model and strategy
• Created and implemented strategic plan to encompass various market segments and product solutions, while researching and analyzing competitors and creating distributor programs
Product and Marketing Global Manager
2001 to 2003
Manufacturer of adhesive coatings and contamination control products
• Oversaw and managed manufacturing, marketing and sales of floor-mat products sold through distributors, retail, infomercials and direct sales channels
• Increased sales 21% in first year, to $1 million in 2002
• Improved product quality and reduced costs by 5%
Marketing, Product and Sales Global Manager
1999 to 2001
Manufacturer of industrial tapes, adhesives and products for various market segments
• Managed business team in all marketing aspects, including strategic planning, production analysis, R&D, advertising and literature creation, cost control and reductions
• Exceeded sales forecasts by 10.3% growth, within four product families
• Created and launched new incentive program for distributor and 3M sales organizations
Marketing Development Global Manager
1985 to 1999
Marketing Development Global Supervisor
International Marketing Services Supervisor
Sr. Market Development Administrator
International Marketing Services Senior Administrator
Inside Sales and Lead Customer Service Representative
Education
Certificate in Six Sigma Training
2012 to 2012
Bachelor in Marketing
May 2011
Associates in Business
Skills
marketing, product management, customer relations, training, problem solving, decision making, team building, mentoring, coaching, communication organizational, multi-tasking,
Links
Additional Information
Certificate:
National Career Readiness Certification:
https://myworkkeys.act.org/mwk/emCertDetails.doevent=go&realm=17740116&certId=593W16561ZV
Areas of Expertise:
Budget & Cost Control (P&L) Distribution Network Management Product Development & Management Strategic & Business Planning Pricing Analysis & Strategy Customer Relations Management Teambuilding & Training Cost-Reduction Strategies Mentoring & Coaching
Computer skills: Microsoft Word, Excel, Outlook, PowerPoint, Lotus Notes, Basecamp, Highrise, Concrete 5, Adobe
Affiliations and Awards:
• 3M Awards - Won 4 awards in 6 years
• Member of American Marketing Association, National Assoc. of Professional Women, and Project Management Institute
• Vice President, Lafayette Park Homeowners Association,
• Volunteer for American Cancer Society, WomenVenture, School Fund Raising
