Annemarie Anderson
Chief Operating Officer
Work Experience
Chief Operating Officer
September 2009 to January 2012
Responsible for the operations of this Medicare Advantage risk adjustment management company including information technology/production, clinical operations, product development, service delivery, vendor management, human resources, privacy and security, business application development, data analysis, decision support, and reporting. Product management included retrospective review, prospective, risk adjustment data validation audit (RADV) and undiscovered HCCs.
* Turned around prospective product execution in the 4th quarter of 2009. Annual goal was 8000 and executed 7400 in the 4th quarter to hit the 8000 annual goal.
* Re-organized operations to improve execution by organizing around client deliverables to create accountability in the organization.
* Decreased operations staff from over 140 professionals to 90 professionals to reduce fixed costs and improve execution.
* Reduced IT department professionals by 50% while improving data processing time from 6 weeks to 2 weeks.
* Created clinical staffing model to address seasonal workflow to reduce fixed costs.
* Created service delivery product owners and plans so client projects were completed on time and managed to forecast.
May 2007 to August 2009
Took a sabbatical to travel and pursue an interest in rehabilitating shelter dogs.
Vice President of Sales, Marketing & Retention for Senior Services
2004 to 2007
Responsible for generating in excess of 200,000 individual Medicare sales and managing in excess of a $30 million budget for the Senior Services division including direct marketing, sales incentive, agent sales and service, re-organization of sales force for lock-in, increasing agent sales channel for product expansion, new product development and retention.
* Expanded agent sales force by 110%.
* Re-organized sales and marketing departments due to the merger between Wellpoint and Anthem while planning for Part D roll out.
* Expanded Medicare PFFS to all 50 States under Blue brand and Unicare.
* Re-organized direct sales staff and doubled sales from this channel in first year.
* Implemented internal sales incentive to reduce channel conflict and increase sales.
* Developed and rolled out Medicare MSA plan in all 50 States.
* Created a PFFS internet enrollment application for consumers and agents which paid for itself in the first year.
* Expanded Medicare Supplement products adding eight new States under Unicare.
* Developed agent co-op program.
* Developed and implemented consistent policies and procedures for direct sales and telemarketing including territory and event management, monthly planning and goal allocation process.
* Identified and implemented one consistent sales system (as opposed to five) to provide tools for telemarketing and field staff to manage leads and sales force.
* Top and bottom line responsibility for Wisconsin Medicare Business in 2004 during merger transition to Wellpoint.
* Co-led sales and marketing transition team between Wellpoint and BCBSW including identifying best practices and implementation.
* Re-organized Individual Product Division to separate Medicare and Under 65 Individual Products including operations, marketing, sales, actuarial, finance, underwriting, product development and compliance.
1992 to 2007
Blue Cross & Blue Shield of Wisconsin (BCBSW) was acquired by Wellpoint, Inc. in 2003)
Vice President
1996 to 2003
promoted in 2002 from Director, responsibilities did not change)
Top and bottom line responsibility for individual product division including under 65 and over 65 business segments in the State of Wisconsin. Areas of management included sales (agent, internet and telemarketing), product development, marketing, claims processing, enrollment, customer service, underwriting, systems, compliance, and finance for $166 million division with 89,000 customers. Accomplishments included:
* Increased division revenue by 110% from 1996 to 2003.
* Increased net income by 150% between 1996 and 2003.
* Consistently beat net income and revenue goals.
* Led division through major systems conversion. Only division in company that met customer satisfaction goals during conversion.
* Consolidated and updated underwriting process to increase results while still maximizing profit. Reduced new business underwriting turnaround time from 19 days to 7 days.
* Created individual product agency sales and service area to increase agent sales.
* Identified and worked with consultant to streamline sales process and reduce channel conflict which resulted in annual savings of $250,000.
* Created and received CMS approval and implemented Medicare Advantage product.
* Worked with managed care to create a Medicare managed care plan for the Medicare Advantage product.
* Worked with provider relations and contracting to create a Medicare Advantage provider network.
* Consistently reviewed product profitability and distribution costs to lower cost per sale and improve product profitability.
* Re-designed Medicare Supplement product to energize sales.
* Managed relationship with Senior Advocacy group which endorsed the BCBSW Medicare Supplement including negotiating a new contract to allow agents to sell product.
* Created and received approval on a strategic plan to develop internet sales and customer service site.
* Developed joint venture relationship to offer long term care insurance.
* Worked with actuarial and finance to improve forecasting process.
Manager of Individual Product and Group Marketing
1995 to 1995
promoted)
Responsible for developing individual and group products, creating marketing plans, compliance, sales reporting, research, and product training for the individual product division as well as BCBS and Compcare regional offices.
* Responsible for BCBS branding of Compcare HMO company including streamlining group products.
* Created targeted pricing strategies for group business and region specific marketing plans to target profitable business.
* Analyzed corporate research function and outsourced work to improve quality and lower costs.
Marketing Manager
1992 to 1994
Responsible for individual product marketing and product development.
* Doubled sales in first year by creating focused direct response lead generation advertising strategies.
* Developed term life, whole life and childrens major medical products.
* Created new sales acquisition reports to develop targets for new sales expense.
* Member of team that created a new sales enrollment system that reduced time to issue a policy to 2 days instead of 2 weeks.
Milwaukee marketing firm
January 1989 to October 1992
Account Executive
* Increased revenue by 50% and increased profit margins on accounts by 30%.
* Developed and implemented a new service line including event marketing, multimedia advertising, telemarketing, database maintenance and related services. Through this new line, responsible for procuring high tech clients including Apple Computer and Sun Microsystems.
Director of Marketing and Communications
October 1988 to October 1988
Created and implemented firms first strategic marketing plan, retention program, and quality control systems and procedures.
* Developed and planned first Wisconsin Manufacturers of the Year Award competition which created a high level of awareness for this small local firm.
Director of Communications and Marketing
September 1985 to September 1988
Marketing and communications consultant for over 13 industry groups across five departments (audit, tax, management consulting, actuarial, benefits and compensation, valuation and appraisal services).
Education
Bachelor of Science in Mass Communications
May 1985
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