Job Description
Publishers Clearing House, PCH, headquartered in Port Washington, NY, is a multi-channel direct marketer of value based merchandise, magazines and promotional offers and a leading provider of digital “play and win” entertainment. PCH has an immediate opening for a Paid Search Manager. This position will be responsible for managing the user acquisition channels including performance-driven Paid Search, Real Time Bidding (RTB) and Affiliate.
Responsibilities include:
- Managing paid search/RTB/Affiliate campaign performance against company goal
- Performance reporting with insights and optimization recommendations
- Developing and continue expanding keyword lists, ad copy and landing pages
- Track and manage budget spending and ROI
- Explore and recommend new and innovative creative paid search solutions and tests
Job Requirements
- Bachelor’s Degree in marketing
- 5-7 years of hands on experience in online market
- Experience managing ROI driven paid search and affiliate
- Strong web analytical skills, proficient with analytical tools such as Omniture or Google Analytics
- Proficiency in Microsoft Excel required-pivot table and Vlookup
- Must have strong project management skill
- Must have media buying experience
Join our winning team and apply today!
This is a New York based position; Candidates must reside in the tri-state area
PCH is an Equal Opportunity Employer
Country: USA, State: New York, City: Port Washington, Company: Publishers Clearing House.
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