Projector Product Marketing Specialist at Melville

Job Description

Canon U.S.A., Inc., headquartered in Melville, New York, is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $45.6 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2012 and is one of Fortune Magazines Worlds Most Admired Companies in 2013. In 2012, Canon U.S.A. has received the PCMag.com Readers Choice Award for Service and Reliability in the digital camera and printer categories for the ninth consecutive year, and for camcorders for the past two years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Companys RSS news feed by visiting www.usa.canon.com/rss.

Canon U.S.As extensive product line and digital solutions enable businesses and consumers worldwide to capture, store and distribute information.

Based on weekly patent counts issued by United States Patent and Trademark Office

Job Requirements

• Develop competitive marketing and pricing strategies for Canon projector productsin order to provide concise information and ercommendations to the sales, pricing, contracting and marketing management of new and exisiting products to improve Canons position in the marketplace.
• Analyze data and provide recommendations for the development of marketing and incentive plans to increase the sales of Canon projector products.
• Coordinate the implementation and launch of marketing programs.
• Plan and coordinate press announcements, press meetings and pre-disclosure meetings.
• Create sales presentations for existing and potential customers in order to ensure proper communication of product features and specifications.
• Develop brochures, websites, competitive positioning materials and product training tools. Monitor and evaluate the success of marketing strategy.
• Implement training content matched tocompany marketing direction and policy.
• Ensure that appropriate personnel are aware of market conditions, Canons position in the market, and comparative advantages of Canon versus competitive products.
• Maintain a constant deep and wide understanding of product use and application. Coordinates the implementation and launch of marketing programs.
• Conduct training for Canons sales and dealer personnel and provides the technological information and terminology required to communicate with the customers management.
• Participate in industry trade shows, demonstrates products and fields questions from end users and dealers.
• 10% Travel may be required.

• Bachelors degree in Marketing or a Technology related discipline.
• A minumum of 4 - 6 years of realted experience in a sales and/or marketing position supporting industry specific products.
• The ability to present hightlytechnical information in a clear and understandable manner.
• Excellent communication skills.

PI67460110
Country: USA, State: New York, City: Melville, Company: Canon U.S.A., Inc..