Associate Marketing Manager (1204) at Buffalo

Job Description

Rich Products Corporation is the founder of the non-dairy segment of the frozen food industry and a leading supplier and solutions provider to the foodservice, in-store bakery, and retail marketplaces. Rich’s posts annual sales exceeding $3.0 billion, employs more than 9,000 people worldwide and sells a variety of products in 112 countries. For more than 65 years, we have been defined by innovative breakthroughs and an unparalleled commitment to treating our customers, associates, and communities the same way: Like Family.

Strategy

• Support strategic and annual planning process across Baked Goods portfolios
  • Support development and communication of consumer, customer and competitive insights as they relate to bakery categories
• Lead/Support execution of portfolio projects for Baked Goods categories
  • Execute/Lead lo-impact portfolio projects (scope, target consumer, pricing strategy, launch strategy, opportunity assessment, P&L, etc)
  • Develop and execute Product portfolio research plans to support strategic planning and product development (Collaborate with BI); trend research, ethnography, focus groups, sensory (support from coordinator)
• Develop and Support execution of promotion/launch materials
  • Lead development and execution of new product launch and trade POS pieces; Develop/Execute traditional programs
  • Consult with Shopper Marketing on execution with new consumer merchandising tools (ie digital, etc)
  • Provide agency direction on POS and photography
• Execute portfolio discovery initiatives (with direction from SMM and MM)

Financial

• Lead financial review and gap closing planning for assigned categories
• P&L analysis to escalate trends to leverage opportunities and manage risk
• Execute bakery portfolio financial analysis to recommend pricing opportunities across products and customers
• Support execution of portfolio price increases
• Manage marketing budget for assigned projects/initiatives

Portfolio management

• Sales point of contact for eclairs, cookie dough, scones and biscuits
• Execute product life-cycle and sku rationalization updates for bakery portfolio
• Lead division Post-Launch Audit analysis to provide recommendations on portfolio optimization and New product development strategy

Job Requirements

• Bachelors degree in marketing or related field required; MBA preferred
• Minimum 2 years experience in a marketing role; experience in the food industry a plus
• Demonstrated financial skills to include P&L analysis and other analyses
• Solid communication skills to include verbal and written capabilities; strong presentation ability
• Demonstrated strategic thinking skills
• Demonstrated leadership, taking initiative and delivering results
• Ability to lead and facilitate key customer interactions
• Demonstrated success in managing and directing change
• Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint
• Travel 10%

We are proud to be an Equal Opportunity Employer and invite qualified candidates to apply. As part of our efforts to provide a safe and productive environment and hire talented and qualified associates, we maintain a drug-free workplace and perform pre-employment substance abuse testing and background investigations.
Country: USA, State: New York, City: Buffalo, Company: Rich Products Corporation.