Director, Events Marketing/USA TODAY Sports Media Group at New York

Job Description

Reporting to the SVP Sports Marketing, the Senior Director, Event Marketing is responsible for strategic planning, creation and execution of the event marketing business for USA Today Sports Media Group. This includes but is not limited to events, conferences, experiential and consumer facing programs for the USA TODAY Sports Media Group brand and its clients. He/she will create events, internal or external, that raise the brands profile, promote its or clients offerings, and build market positioning, editorial access and opportunities for clients and consumers. This position is also responsible for liaising with consumer and trade event organizers to execute events that strengthen the rapport between USA TODAY Sports Media Group and its stakeholders. This position must coordinate with consultants and outside vendors as necessary.

In addition to SVP Sports Marketing, the position will work closely with three division leaders to develop and manage event specific business within each discipline: (1) Promotions (2) Properties (3) Leagues. Client entertainment and brand events will be directed by the SVP.

The Event Marketing business is expected to generate revenue from experiential, promotion events and properties. Compensation will be tied to the creation and execution of profitable business.

REQUIREMENTS

• Experience working on different types of events, such as sporting events, trade, conferences, trade shows and corporate meetings
• Strong ability to multi-task and accomplish projects in deadline driven environment
• Strategic thinker with ability to execute events as part of a long-term event marketing strategy
• Must have excellent interpersonal skills and be an effective communicator with both internal and external stakeholders
• Ability to work with executives across a diverse organization and translate their vision and business needs into effective events
• Ability to work with clients and agency teams to execute programs
• Ability to work as part of a team, and at the same time work independently with moderate and sometimes, minimal supervision
• Must be a doer - no task is too small or too large
• Ability to manage junior team members
• Ability to build and manage budgets
• Understanding of marketing and/or public relations a plus

DUTIES & RESPONSIBILITIES

• Deliver service excellence and execute high quality events that represent the USA TODAY brand, as well as client brands for experiential and consumer facing experiences
• Responsible for all event logistics including, but not limited to, conducting site inspections and selection, sourcing and managing vendors, recommending catering, client hospitality, theme development and dcor, and acquiring supporting technology for projects as assigned.
• Responsible to work with sales teams to listen and strategize around clients specific needs for experiential and consumer programs. Source qualified 3rd party partners to execute programs
• Negotiate agreements with outside providers and subcontractors that ensure the lowest cost and highest quality of service.
• Prepare and manage detailed budgets and production schedules.
• Recommend and manage the creative development of communication tools and materials, such as invitations, collateral, presentations, signage and premiums.
• Identify all aspects of event risk assessment and crisis management planning strategies.
• Manage and direct subcontractors and vendors to successfully execute all aspects of the event on delivery day.
• Manage sponsorship negotiations as necessary.
• Responsible for post-event evaluations, including sponsorships, logistics, client satisfaction and ROI.

Job Requirements

Country: USA, State: New York, City: New York, Company: USA TODAY.