Account Marketing Manager - Region East at New York

Job Description

Purpose:

• Collaborate with North America Brand Marketing to develop and implement channel and account specific executions of priority campaigns. Drive execution of channel and account-specific brand marketing efforts.

Key Accountabilities:

• Deep understanding of brand perception strengths and opportunities within each channel and the differences by account
• Deep understanding of brand goals and direction, specifically brand marketing initiatives for strategic plan development.
• Partner with customers marketing teams to agree to joint marketing initiatives including: in-store, TV, radio, print and direct marketing.
• Brief interdisciplinary departments on campaign objectives and strategies to further develop detailed plans and oversee team from plan sign-off to delivery to ensure tactics are supporting the approved strategy. Cross-functional team includes Marketing Communications, In-Store Marketing, PR, Event Marketing, Media, Digital Marketing, Tech Training and Merchandising, etc.
• Must work closely with Sales Directors to influence sell in during key seasons and more importantly use key marketing tools to drive sell through at retail.
• Partner with key marketing contacts at accounts for plan input, approvals and activation.
• Partner with Marketing Communications to understand retail objectives for brand initiatives and provide recommendations on how to exploit and implement them at the retail level.
• Maintain an in-depth knowledge of the business and sales trends affecting accounts including understanding of key regions, markets, doors, products and programs to assist in identifying future opportunities.
• Lead the development of the in-store strategy to identify and exploit brand presentation opportunities.
• Develop detailed budget plan and manage throughout the year to ensure fiscal accountability.
• Directly manage a subordinate, on the tactical execution of the components of the plan to ensure all elements deliver on the approved strategy.

Knowledge Skills and Abilities:

• Solid understanding of account relationships and business transactions.
• Broad understanding of how all facets of the marketing mix can affect consumer motivation, product needs and the retail experience.
• A thorough understanding of account markets and trends.
• Strong project management and planning skills
• Strong presentation and communication skills.
• Excellent negotiating and influencing skills
• Ability to work independently or with limited guidance
• Strong customer-facing abilities; ability to partner and influence
• Ability to succeed in ever-changing and complex organization with minimal daily direction.
• Experience in managing teams within both direct and informal matrix environment.
• Strong analytical skills and attention to detail.
• Skill in MS Office applications (Outlook, Excel, PowerPoint, Word)
• Ability to travel domestically estimated at 20%

Qualifications:

• BA in marketing advertising or related field required.
• Minimum 4 years of brand or retail marketing experience within a consumer goods company or equivalent account management experience at an (advertising) agency.
• 1 year of Retail experience (Visual Merchandising, Sales Staff Training, Operations, Retail Marketing)
• Equivalent combination of education and experience required in lieu of a degree.

adidas founder, Adi Dassler, was inspired by a single idea when he made his first shoes, at the age of just 20: to provide every athlete with the best footwear for his or her respective discipline. And 85 years later, we have almost 16,000 employees worldwide who put this same passion and commitment to innovation into each concept, component, process and product we produce.

Our mission is to be the leading sports brand in the world. At adidas we understand it takes a village to accomplish this mission. adidas provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, sex, national origin, citizenship, creed, age, marital status, sexual orientation, veteran status, mental or physical disability, or any other protected status unrelated to the performance of the work involved. You may have heard us say Impossible is Nothing or Celebrate Originality; to us, these phrases are more than just words. If you share this same passion then apply today!

Job Requirements

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Country: USA, State: New York, City: New York, Company: Adidas.