Marketing Manager at Rochester

Job Description

With headquarters in Rochester, NY,Paychex, Inc.has more than 100 offices and serves approximately 554,000 payroll clients nationwide. We provide comprehensive payroll services, including payroll processing, payroll tax administration, time and attendance solutions, and employee pay services. Human Resource Services include 401(k) plan recordkeeping, workers compensation administration, section 125 plans, a professional employer organization, and other administrative services for business.Paychex is always looking for individuals who want to work for a company that allows for growth and development. With your desire to succeed and our training and resources, opportunities at Paychex are more than just jobs. They are your chance to build a solid career with a company named to FORTUNE magazines 100 Best Companies to Work Forlist seven times since 2002. We provide an atmosphere that fosters a healthy work life balance, and our comprehensive benefits package provides health care, retirement planning, education assistance, and much more.

• Developing marketing plans and strategies to enhance current achievement unit productivity and revenue goals.
• Implementing approved marketing strategies by coordinating with IT, Operations, Finance,Sales, and Product Development to meet corporate revenue objectives.
• Managing ongoing relationships and negotiating agreements with external partners for the purpose of lead generation and industry information.
• Monitoring industry for possible new partners and joint ventures to increase Paychex revenues.
• Working with Channel Marketing managers to maximize the impact those channels have on our communications and business development opportunities.
• Representing the company through active participation in industry trade associations and trade shows for the purpose of obtaining new clients.
• Participating in product launch projects to support the marketing and sales efforts.
• Acting as project manager/lead to assure marketing plans and actions are being implemented.
• Developing and implementing positioning, distribution, and promotional strategies to increase market share and profitability in close coordination with Sales, Operations, and Finance.
• Supervising and training marketing analysts to assure the departments goals are met.
• Providing advice and guidance to less senior marketing managers.
• Monitoring competition and identifying and analyzing significant changes to support revenue goals. Using constructive thinking and innovative solutions to recognize trends and to develop marketing plans to support revenue goals.
• Monitoring ongoing client behavior and satisfaction and implementing communications strategy to address problems and opportunities.
• Developing and presenting annual marketing plans, brand strategy, and recommended changes to senior management to support the attainment of the corporate revenue plan.
• Discovering, qualifying, and analyzing information from various sources to make informed business decisions and actions regarding market intelligence, competitive intelligence, and market research all in support of the revenue goals.

Job Requirements

A minimum of 8 years business experience, including 2 yearsinsurance industryexperience and 2 years management experience is required.Consideration may be given to a candidate with a degree in lieu of experience. Knowledge of Companys market and product line and strong verbal and written communication skills are required.
Country: USA, State: New York, City: Rochester, Company: Paychex, Inc..