Director, Web & Product Marketing Strategy at New York

Job Description

Wolters Kluwer Corporate Legal Service?s group of business brands ? CT Corporation, NRAI, BizFilings, Corsearch, CT Lien Solutions and TyMetrix ? draw on their collective expertise, data, relationships and scale to support corporations and law firms around the globe in managing their corporate compliance, legal entities, lien portfolios, brands and legal spend. Whether it?s entrepreneurs, small- and medium-sized businesses, enterprise-level companies, or the law firms who serve them, Wolters Kluwer Corporate Legal Services is the provider of choice for legal compliance and corporate governance solutions.Small and Medium Business Solutions (SMBS), is a business unit within the Wolters Kluwer CLS business division, provides compliance solutions for small and mid-sized businesses as well as entrepreneurs. SMBS provides services and solutions for creating business entities, managing the ongoing compliance of those entities, managing statutory representation, corporate transactions, corporate records and jurisdictional compliance under its three brands: CT Corporation, NRAI and BizFilings.The Director of SMBS Web and Product Marketing Strategy is a high visibility role in a $180MM Professional Division of Corporate Legal Services, offering legal and compliance tools and services to small and medium-sized businesses. The Director manages a team of professionals, vendor partners and financial resources to strategize, plan, and execute cutting-edge, innovative web initiatives that will produce value for the company and the consumer.Activities of the Director of Web Strategy include: developing and maintaining an expert knowledge of SMBS websites and the industry; owning the web strategy for SMBS; overseeing the preparation and execution of web projects; driving quality through all aspects of the SMBS web portfolio; ensuring key performance indicators (KPIs) are established, monitored, reported on, and developed into action plans that address trends identified in the analytics; managing a team of professionals; developing an optimal organizational structure; managing and controlling departmental expenditures within agreed budgets; participating in organizational activities to meet or exceed company objectives; and representing Wolters Kluwer within the industry. Additionally, the Director of Web and Product Marketing Strategy will own all Product Marketing activities for SMBS. Working closely with Product Management and Sales, the Director will create compelling messaging for all of SMBS products and sales related materials. Reporting to the VP of SMBS Products and Marketing, the successful candidate will be a key member of our overall Product and Marketing team.Given we are the Small and Medium Business Solutions division, we expect the candidate to be able to behave like a small business owner - you must have the capacity and mindset to roll up your sleeves and personally get the job done. Our team is lean and we need all hands to be personal drivers of action. While rolling your sleeves up, you will be given the opportunity to personally develop, implement and manage cutting edge web and product marketing strategies. Those strategies will strongly contribute to improved new customer acquisition, capturing share from competition, and in cross-sell and upsell of existing customers, ultimately leading to top-line and bottom-line success for SMBS. This is a fantastic role if you want to join a team tasked with delivering real business impact and significant value from day one. Specific responsibilities and requirements follow.ESSENTIAL DUTIES AND RESPONSIBILITIESDevelops and maintains an expert knowledge of SMBS websites and the industry by acquiring an understanding of all processes, systems and applications utilized within the department; understanding the direction and strategy of the companyand how to use the web to meet those needs; learning how all web tools and technologies work (including strengths, benefits, limitations and costs); establishing and maintaining competence in all current and planned versions of websites and technologies; engaging in in-depth and on-going analysis of SMBS products, services, processes, and customer preferences; identifying, developing, and maintaining relationships with experts and leaders in the field; maintaining an expert knowledge of industry standards, methodologies, processes, and best practices; and monitoring external trends and world-class benchmarks, andapplying them to SMBS web strategies.Owns the web strategy for SMBS by rationalizing the portfolio of websites for multiple brands so they come together in a seamless way to achieve the businesss goals individually and collectively; developing domain strategy for all websites in the portfolio; developing long-term website plans and short-term test-and-learn directives for all web properties; identifying target audiences and orchestrating a dynamic user experience that attracts and engages them to drive conversion and revenue; determining the appropriate roles/structure/architecture for content, e-commerce, lead generation, marketing/product information and customer service support across all websites; developing new external innovations and emerging digital assets (e.g., digital lead gen functionality, creative platforms); enabling and promoting partner content within site architectures in a way that enhances the user experience and increases loyalty and usage of both the partners and the sites themselves; determining and implementing the appropriate role for customer feedback on all sites; developing a strategy to ensure all sites are optimized for search and support all search marketing campaigns (e.g., web content is easily found, indexed, managed and correctly served in search results); ensuring revenue and order targets associated with search engine optimization/marketing (SEO/SEM) are met (e.g., number of paid orders per year from organic search listings; percent growth of SEO orders, etc.); determining and implementing roles for Live Chats, videos, widgets, RSS feeds, and other forms of interactivity for all sites; developing a strategy to integrate web content with social media to expand awareness, increase site traffic and grow engagement; creating and implementing blogging strategy across the web platform; and developing and implementing mobile strategy for all websites (e.g., determining a need for, and developing mobile apps).Oversees the preparation and execution of web projects by driving the collection and/or development of business requirements for web initiatives that reflect an understanding of the market, competitors and other external forces; reviewing projected revenue/performance statistics (e.g., ROI, conversion rate) for web initiatives; reviewing and approving resource requirements, project timelines and development costs; working with internal teams to prioritize projects and project objectives across the entire portfolio; ensuring the timely identification and acquisition project resources (e.g., IT, Marketing, external vendors); facilitating communication between project resources and internal teams to ensure a cohesive execution of project plans; ensuring effective management of project teams (e.g., web designers, developers, project managers, content specialists); monitoring and tracking the progress of web initiatives; ensuring prompt escalation and resolution of issues; and ensuring the overall success of each web initiative.Drives quality through all aspects of the SMBS web portfolio by ensuring Quality Assurance personnel review and approve all changes prior to going live; ensuring sites look/feel, navigation, and product selection parallel the brand requirements and equity for each business; ensuring integration of web activity with other offline marketing, channel, and communications initiatives (e.g., events, national advertising, integrated marketing promotions, sales efforts); partnering with acquisition, product, corporate and retention marketing to ensure their business objectives come to life via the web platform; ensuring all interactivity with popular social media sites is enabled in a way that supports growth of the business; guiding technology and content producers to create well organized, relevant, quality content (e.g., social media content, blogging, toolkits); and ensuring upgrade releases produce a superior end-user experience.Ensures key performance indicators (KPIs) are established, monitored, reported on, and developed into action plans that address trends identified in the analytics by overseeing the day-to-day collection and aggregation of data into meaningful reports; reviewing, analyzing and relaying insight reports from our web analytics; enhancing and reporting on web KPIs as they apply to major business performance measures and affect overall communications investments and success; overseeing the development and delivery of monthly project and KPI reports for key stakeholders and executive management; ensuring the preparation and distribution of monthly ROI information on an annual basis for all major web investments; and ensuring the continual optimization of web strategies and platforms based on data.Develops an optimal organizational structure and leads personnel by recruiting, developing, motivating and retaining a high performance team; providing training and work opportunities to resolve issues and develop talent; mentoring and coaching staff and associates on all levels; evolving the organizational structure to meet business needs (e.g., staffing, allocating resources, delegating); and integrating organizational design and development practices to ensure appropriate partnerships and skill sets are leveraged to achieve business results.Manages and controls departmental expenditures within agreed budgets by developing multi-year forecasts; justifying and documenting assumptions used in the forecasting process; compiling financial resources required to support the required activities and tools of the department (e.g., vendor retainers, web design); capturing and iterating budgets in standard templates; securing budget approvals; authorizing, tracking and reconciling spending against a budget throughout the year; and justifying and securing unplanned resources as necessary to maintain business operations.Participates in organizational activities to meet or exceed company objectives by collaborating with and evaluating internal and external IT and e-business support of corporate web initiatives; communicating and managing relationships with multiple internal business stakeholders; applying knowledge from background area of expertise to special projects that will help drive profitability and growth; participating in thought provoking, strategic discussions with executive staff leadership; sharing analytical, quantitative, and conceptual insights to enhance the organization; sharing insight with other leaders regarding team/department operation (e.g., performance management, strategies, company policies and procedures); identifying opportunities to collaborate across divisions and/or leverage partnerships; collaborating with peers to develop and advance company-wide initiatives and strategies; participating as a functional member of WK committees; and serving as a key business leader, thought leader, and role model within the organization.Represents Wolters Kluwer within the industry by developing and maintaining comprehensive knowledge of Wolters Kluwer products, industry trends and general business and financial acumen through various sources and initiatives; communicating in a professional, compelling, and articulate manner of speech, writing and formal presentation; behaving in ways that demonstrate corporate core values and culture; developing professional and positive relationships with customers and colleagues; and maintaining a reputation of competence, integrity and professionalism. Develop a sophisticated understanding of customers and prospects to drive Loyalty, Customer Satisfaction and ultimately Revenue through dramatic improvements in retention metrics.

Job Requirements

QUALIFICATIONSEducationMinimum: Bachelors Degree in Marketing, Communications, Computer Science, or related discipline.Preferred: Masters Degree in Business Administration or Information SystemsExperience, Knowledge and ToolsMinimum Experience: 10-15 years of Marketing management experience, including:5-7 years developing and applying web strategy and/or web marketing tactics.3-5 years leading and/or managing a team of professionals.Demonstrating an expert knowledge of web tools, technologies and trends.Demonstrating an expert knowledge of user experience (UX) and usability.Demonstrating strong knowledge of product marketing, product positioning and advertising.Demonstrating strong knowledge of social media.Familiarity and comfort with Market Research and testing techniques, including web-based tests.Participating in product development and product management activities.Strong quantitative and analytic skills and ability to distill large amounts of quantitative and qualitative information down to actionable implications.Strong results and data-driven orientation; Attentive to detail and diligent in understanding data quality and limitations.Experience developing business cases.Providing subject matter expertise and influencing business decisions.Managing financial operations and budgets.Leading and managing critical vendor partners.Communicating with people at all levels of the organization, including C-level executives.Communicating with technical and non-technical audiences.Demonstrating strong written and verbal communication.Experience in B2B (small and medium business), the legal industry, and/or consulting background helpful.About Wolters KluwerWolters Kluwer (www.wolterskluwer.com) is a market-leading global information services company. Professionals in the areas of legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare rely on Wolters Kluwers leading, information-enabled tools and solutions to manage their business efficiently, deliver results to their clients, and succeed in an ever more dynamic world.Wolters Kluwer has 2011 annual revenues of ?3.4 billion ($4.7 billion/2.8 billion), employs approximately 19,000 people worldwide, and maintains operations in over 40 countries across Europe, North America, Asia Pacific, and Latin America. Wolters Kluwer is headquartered in Alphen aan den Rijn, the Netherlands. Its shares are quoted on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.Visit our website, YouTube or follow @Wolters_Kluwer on Twitter for more information about our customers, market positions, brands, and organization.Wolters Kluwer offers a competitive compensation and benefit package including 4-weeks of paid time off (1st year), 12 paid holidays, and a generous profit sharing program.We are an equal opportunity employer and committed to a diverse workforce.
Country: USA, State: New York, City: New York, Company: Wolters Kluwer.